Everything should be made as simple as possible, but no simpler.

Albert Einstein

You press the button, we do the rest.

George Eastman, Kodak (1888)

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.

Steve Jobs

Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.

Frederic Chopin

Intellectuals say simple things in difficult ways. Artists say difficult things in simple ways.

Charles Bukowski

Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.

George Sand

Complexity itself isn't bad; the trick is making complexity seem uncomplicated.

Josh Clark, Tapworthy

The best gizmo is the thing that lets us do what we need to do with the greatest ease.

Josh Clark, Tapworthy

There is no problem so complicated that you can't find a very simple answer to it if you look at it right.

Douglas Adams

I think there is profound and enduring beautify in simplicity, in clarity, in efficiency.

Jony Ive, IOS7 intro video

True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

Jony Ive, IOS7 intro video

After innumerable failures I finally uncovered the principle for which I was searching, and I was astounded at its simplicity.

Alexander Graham Bell

Man is a toolmaker. Man has the ability to make a tool to amplify his current abilities. And that's exactly what we're doing here.

Steve Jobs (1980)

We are going to start chewing up [processing] power to help us remove that barrier [between the human and the machine].

Steve Jobs (1980)

Simple is hard, and effortless takes lots of work. But those adjectives are the hallmarks of great design.

Josh Clark, Tapworthy

It was a question: "Given what we're trying to do now, what is the simplest thing that could possibly work?"

Bill Venners (2004)

The perfection of art is to conceal art.

Quintilian (1995)

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction.

Albert Einstein

Simplicity is the ultimate sophistication.

Leonardo da Vinci

Simplicity is prerequisite for reliability.

Edsger W. Dijkstra (1975)

Our life is frittered away by detail... Simplicity, simplicity, simplicity!

Henry David Thoreau (1854)

It seems that perfection is attained not when there is nothing more to add, but when there is nothing more to subtract.

Antoine de Saint-Exupéry (1939)